See through your customers' eyes
Our research gives you the insights to define products and services that reflect genuine user needs. Our methods include field studies, user surveys, contextual interviews, and task analysis.
Blink Interactive designs complex applications which are mission critical to our clients’ business. Our user-centered approach includes wireframe prototypes, screen flow diagrams, user scenarios and task analysis.
We test concepts, prototypes, and existing products in our on-site usability labs and on location. Our techniques include baseline testing, iterative testing, heuristic evaluation, and cognitive walkthroughs.
By Jen Amsterlaw, User Experience Consultant
The ingredients are simple: two people, a quiet place to sit and talk, and a video camera to record the session. Still, getting the most out of an interview requires careful planning and a thoughtful technique. Here I share some insights that guide my own approach to interviewing.
By John Dirks, Director of Usability Engineering
To determine what usability study participants look at and take in while viewing online media, we used to watch their mouse cursors, interactions with links and controls, and body language. We also listened carefully to their think-aloud narratives and comments. These traditional testing techniques, however, could never tell us definitively what users notice and what they don’t. Eye tracking usability studies open up a new frontier.
By John Dirks, Jen Amsterlaw and Sim Mendick, Director of Usability Engineering
Last year was a busy one for the Blink usability testing staff. It's once again time to reflect and report some of our favorite themes based on studies we completed in 2007.
By Heidi Adkisson, Director of Interaction Design
This past June, I attended the Usability Professional Association conference—the theme for which was Patterns: Blueprints for Usability. It provided the opportunity to hear a number of different perspectives on user interface patterns—and I presented my own thoughts on the topic as a conference presenter.
Blink is a presenting sponsor for WTIA's May Technology in Focus Series. The event takes place in Bellevue, May 28, 4:30 - 8:00 p.m. For more information please visit WTIA's events page.
Blink has had a busy year so far with several new clients and projects. American Greetings, Children's Hospital, Eventbrite, Holland America, KnowledgeAdvisors, Microsoft Digital Advertising, Microsoft Codeplex, Providence Healthcare, Regence Blue Shield, Seattle Cancer Care, Seattle Public Utilities, Starbucks, Tamarac, and WebJunction. For a complete list of clients please visit our Experience page.
Blink is proud to announce that we are a funding partner with the Washington Technology Industry Association for 2008. The WTIA is the state's oldest and largest technology trade organization. For more information, please see www.washingtontechnology.org
The Blink Design Library is an informal collection of interface design examples (primarily from the web) in a blog format. We update the design library weekly with new examples contributed by our staff. We hope you enjoy it!
Blink continues to be a proud Microsoft Vendor with RMSVP status.
Blink has recently purchased the latest generation eye-tracker from Tobii Technology, a Stockholm, Sweden-based leader in eye tracking hardware and software. The eye tracker allows our usability researchers and clients to see in real time and later in data analysis, exactly what users in our studies are viewing on-screen. Learn more in our Usability Services section.