Eye tracking analysis can be added to any Blink usability lab study of a web site, application prototype, or released product. The eye tracker shows in real-time and in study recordings where participants look and what page elements, navigation cues, or content their eyes fixate upon. Blink owns the latest generation eye-tracker from Tobii Technology, a Stockholm, Sweden-based leader in eye tracking hardware and software.
Eye tracking study results can include “heat maps” of common gaze patterns, gaze plots of individual user experiences, and quantitative data of gaze duration on any given area of interest. The eye tracker can be calibrated to most study participants’ eyes in a short, 45-second “training” process. After that, users simply view content on a computer monitor as they would normally.
Our clients use eye tracking results to find out definitively how noticeable and discoverable their designs and navigation systems really are. Blink uses emerging best practices to conduct its eye-tracking studies, which we usually combine with more traditional usability assessment techniques to result in a highly complementary set of findings and recommendations.
Above: Heat Mapping Diagram shows where users have spent the most time on the page.
Above: Blink has a specialized Eye tracking machine and lab facilities at our Seattle office.
Above: A line represents the user’s eye movement as it is traced across the screen.